Service Details

Service Overview

We support design and product decisions using data, analytics, and evidence. The focus is clarity and responsible decision-making.

This ensures decisions are responsible and measurable.

Service Focus

We help teams:

  • UX metrics and analytics
  • Funnel and behavior analysis
  • Decision frameworks
  • Insight-based recommendations

What This Service Enables

  • Confident decision-making
  • Reduced bias and guesswork
  • Clear performance indicators
  • Better measurable design outcomes

Frequently Asked Question

  • What does data-informed design mean?
    Using data to guide decisions without replacing human judgment.
  • Do you replace analytics or data teams?
    No. We complement existing teams by translating data into decisions.
  • What types of data are used?
    Usage analytics, UX metrics, qualitative research, and business data.
  • Can qualitative and quantitative data be combined?
    Yes. Combining both provides deeper understanding.
  • Is this a one-time or ongoing service?
    It can be either, depending on needs.
  • How does this support design decisions?
    By validating assumptions and highlighting real user behavior.
  • Can this support leadership decisions?
    Yes. Insights are framed for strategic decision-making.
  • How complex is implementation?
    We keep it practical and tailored to existing tools.
  • Is user privacy considered?
    Yes. Ethical and responsible data use is prioritized.
  • How does this improve ROI?
    By improving decision quality and reducing waste.